inQuest
11020 Huebner Oaks
San Antonio, TX 78230
ph: 210-694-0444
insight
Market Research and Training Services
inQuest offers a complete suite of tools to help your organization acquire the knowledge it needs to succeed in the hypercompetitive business environment of today.
- We can support in-house new product development teams and branding managers.
- We can help determine the appropriate target market for new products, or determine whether current branding efforts are sufficiently aligned with the psyche of the intended target market.
- We can help ensure that brand positioning efforts are authentic, differentiating, sustainable, and consistent.
- We can provide demographic and geodemographic information to support strategic vision.
- We can assess and correct service delivery systems, training staff to better meet organizational objectives.
- We can help managers and employees enrich their personal creativity and assist in the development of a work environment that fosters innovation.
Psychographic Profiles
Using a revolutionary software program developed by Chaotics International, we are able to accurately gauge the emotional reaction of a client to an image, sound, video, logo, etc. This leading-edge technology produces a psychographic profile vastly superior to survey instruments, which are only capable of cognitive assessments.
Quantitative Analysis
We are experienced in survey design and administration. Using SPSS, we will provide your organization with meaningful information, presented to you in an easily digestible format.
Qualitative Research
We are experienced in the design and administration of in-depth personal interviews, focus groups, ethnographies, laboratory research, and field studies.
Seminars and Workshops
Our training services, delivered by a nationally recognized educator and experienced marketing consultant, include workshops and seminars on such topics as sales and marketing, creativity, and innovation, as well as in-house training of receptionists, secretaries, sales and marketing personnel, and customer service providers.
"Positioning is an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances."
-- Al Reis and Jack Trout in 1981
Positioning is finding that place in your customers' psyche where your product or brand exists or will potentially exist.
We are ready and able to assist you with your product/brand positioning.
Contact us today.
Copyright 2008 by inQuest. All rights reserved.
inQuest
11020 Huebner Oaks
San Antonio, TX 78230
ph: 210-694-0444
insight